How to Use Twitter to Grow Your Business
There’s lots of talk on Twitter and on the Internet at large about people who have successfully used Twitter to grow their business.
Because I know you’re dying to know, here are some of the ways Twitter can be used to do just that:
- If you know how to find the right people, Twitter will allow you build a valuable network quicker than you ever could in real time. Here is a great list of Twitter tools to help you grow your network.
- If you offer real value in your tweets (valuable links, news, and niche information) you will quickly gain a following that will welcome your information including marketing approaches, as long as you’re not pushy and repetitive, and as long as your followers consider that you have earned the right to pitch to them.
- You can use Twitter to conduct market research: ask your followers for their opinions and find out how popular your ideas/products are.
- Find some really great joint venture partners on Twitter and be able to check them out pretty effectively beforehand.
- Find great people to fill just about any post you have in mind covering the whole hiring spectrum.
- Keep abreast of important economic, business and even niche news. Most of the time you can get it even before it breaks if you’re networked with the right Twitter members.
- You can use Twitter very effectively to notify your customers of all sorts of things like special offers, new products or whatever else you have in mind. Just take a look at how Dell has used Twitter in exactly this way to raise 1 million in revenue during 2008.
Your social media activity can make or break your business…
This is not an exaggeration.
It hasn’t always been the case but it is now. Using social media sites can:
- Determine how far you reach online
- Allow you to steer how your brand develops
- Provide you with a tool to enhance your reputation
- Provide damage control if you have any slip ups that negatively affect your reputation
- Bring traffic to your website
- Provide you with an online business learning resource whatever your niche happens to be
- Help you see what’s the best way to develop your business
Actually, there’s more but this is a great start as you can see. Stick with me and I’ll show you the ropes. In the coming weeks you’ll see a wide array of social media resources appear on these pages. Most of them free, and all of them super-useful.
